The great man speaks. He knew a thing or two about making ‘quality content’. It is often said that advertising is an art, not a science. That it is a trade, not… Continue reading
On the face of it, being definitive is definitely in these days. Being definitive just seems so authoritative. So in charge and on top of things. Just the sort of quality you’d… Continue reading
The importance planning in creating business changing ideas – in a world which has commodified them.