Better Problems…

One problem looks like the right one… I’m a bit of a stickler for the basics. In fact, I’m constantly worried that I’ve forgotten what’s gone before me; whether it’s reminding myself that… Continue reading

‘Sciency’ Communications & Partnerships…

How a lot of ads are made… The title of this post might confuse anyone who’s not read Douglas Holt’s latest book, ‘Cultural Strategy’. If you haven’t (and you’re reading this whilst in… Continue reading

Not all data’s created equal…

The famous class inequality sketch from Cleese and the Two Ronnies. Hello there. I’ve been away for a little bit, visiting the US, so sorry for no posts during the past few months.… Continue reading

Grit makes the Pearl…

It looks like a variation on a G. Could be wrong, though. Hello. Happy Easter, first of all. I’m enjoying the chance to potter at home, to play a little golf and reflect… Continue reading

Consultancy with Conscience…?

I wonder if it’s Santa. Photo via jurvetson. Usual rules apply. After what seems to be a (sadly) typical four month pause in blog posts, I’ve decided to get off my arse and… Continue reading

Johnson, Writing, Briefing and Orwell..

It’s been a little while since I updated here. A combination of laziness, work bits and bobs and just not really having much to say has meant I’ve left WAM well enough alone.… Continue reading

The folly of categorisation…

Harsh, but fair. In recent years, I’ve become a bit of a muso, as the odd post on this blog (and how I spent my student loan) should testify. And, in no other… Continue reading

Obliquity: Why You Shouldn’t Behave Economically..

Hello there. It’s been a little while since I’ve posted. Sorry about that. Been busy at work, doing a variety of new business bits and bobs, along with trying to hire a Junior… Continue reading

Far too important to leave to chance..

They aren’t a comfortable pillow, believe me. This blog was originally started with selfish reasons (aren’t they all, to begin with?) I wanted to get into the ad business, and I wanted to… Continue reading