Bullshit Bingo and the web..
Everybody surely knows about bullshit bingo by now. All of those silly words which somehow manage to find their way into common parlance. Words like ‘drill down’ to take a ‘helicopter view’ (actually makes a degree of sense, but is damned odd) have found their way into speech.
God knows, I found myself saying I should look at a brief to ‘sense check’ it the other day. I think i’m losing the plot a little.
That said, I think when anyone’s talking about the web, it gets infinitely worse (and I’m just as culpable as most when doing this). It also gets infinitely worse when people are in the presence of clients – in an attempt to justify the fee, maybe? – using the word crowdsourcing in polite society may well deserve a mild flogging.
These aren’t even the best ones. Which terrible examples have you witnessed at work?