You’d have thought the majority of people in the picture above will have graduated recently, and will be wondering what the hell to do with their lives. However, an awful lot of them will have made up their minds, and I’d have thought those lot would have been interested in working in our business.
Rewind a year, and ask yourself. Did I, or my agency, do enough to make them consider advertising/media as a career?
Well, if that picture isn’t from select Universities, probably not.
God knows the career options I faced were either become an accountant, a lawyer or a recruitment consultant. And, with respect to all of those professions, they weren’t what I wanted to do.
And I’ll be damned if the same happens to the next generation after me.
So it heartens me that Ad Grads is beginning to whir into action. We’ve now got 5 star stories (the most recent one is Scamp, aka Simon Veksner of BBH), some graduate accounts of what the business is really like, some notifications about the newer schemes being opened and have (finally) begun to cobble the wiki together.
Heck, we’ve even gotten into Media Week this week, apparently (nice one Sam).
But that’s not enough. No, we want even more accounts from you guys, whether you are a recent grad or an established star. If you read this blog and would like to contribute to it, shoot me an email (it’s on the right hand side of the page), or email ad grads at gmail dot com.
And it’s not just account handlers or planners we want. Nope – traffic/creative services, researchers, all are welcome.
Additionally, if you think we’ve not raised something which should be discussed (working conditions, for example), let us know, and we’ll see if we can’t help sort it out.
It’s a good thing, William.>>And another good thing is that industry is saying that graduates don’t have ‘work’ skills when they leave universities (even top universities).>>I hope the education sector addresses both at the same time.>>See how I used the term ‘education sector’ there, Will ? Wouldn’t have caught me using THAT language 6 months ago.
I will write my rocky account for you Will! As you know I’ve been through a bit of job hell these past couple of weeks…
Somehow missed this in my wedding haze…>>Anything I can do just let me know Will. Im happy to write some stuff if you’d like.