Category Archive: planning

The term ‘Creative Generalist’ is shite…

The term ‘Creative Generalist’ means “curious divergent thinkers who appreciate new ideas from a wide mix of sources” as coined by Steve Hardy…whose blog can be found here. It’s a great blog, no… Continue reading

How owning a notebook makes you a better person..

I don’t keep a diary. I’ve never been that interested in recording thoughts that I thought everyone would have considered and mulled over. To me, it just seemed like a bit of pointless… Continue reading

Happiness is a cigar called Hamlet..

(Thanks to DJ Damien, usual policy applies) Happiness truly is a cigar called Hamlet. At least, it was for me (not that I smoke…well, the odd cigar). Ads like the one below were… Continue reading

Holycow is a genius..

Check out this link. Best piece of thinking I’ve read in a long time. So are you a prog or punk fan? I like a bit of both in my comms, though punk… Continue reading

Positive Associations (or how Sacrum had it right all along)

You know Scorsese won an Oscar, don’t you? The Departed was a bloody good film, as well. However, I mention this now because, as a result of the film, I’ve begun to listen… Continue reading

Acronym Addiction..

Picture belongs to SevaOwen – usual rules apply. Well, I thought P&G had it bad with their acronyms. But, perusing through some more corporate documentation today, it would appear that each marketeer has… Continue reading

Soapbox Proclaimations vs Demonstration Led Thought..

Usual policy applies – photo is from WallyG Bit of a wordy title, but nonetheless… In the 20th century, most brands adopted the former position. You are the consumer, we are the speaker,… Continue reading

I am a rock. I am an island.

Taking another leaf from Richard’s book, I fancied putting some more thinking up on the blog, just to provoke a bit more discussion on the blog (and not just posting spam emails with… Continue reading

A Final Thought (before my holiday starts)

I’m not eschewing research (on the contrary, you can mine some great insights from it), but overly rely on it and you’ll have no idea how to achieve that wonderful magic that communications… Continue reading

The great debate/more podcasting..

(NB: Photo is from Assbach’s collection – let me know if you want me to take it down) Just to draw my readers (those that don’t already read one of the best ad… Continue reading