Gotta love slideshare …
Slideshare really is excellent. Just registered with it, and I urge you to do so as well.
Great for putting random gubbins up on t’internet.
So I have. Here’s a newly updated presentation ‘Confessions of a Wannabe Ad Man’ (which you also download from the sidebar):
And have a few brand positionings, while you are at it. I must say that these are VERY rough thoughts (some of them written on the tube/off the top of my head) but aye – just something to stimulate some conversation. I’ve probably got another 20 odd to talk about/publish, but here are a few – as for my thoughts on them, I still like the Kodak one, think the KFC one requires the brand to change perhaps a bit too much (but it could work), like the Mars one (though it is a bit generic) and I still like the Beano one. So here you are (again, you can nab it from the sidebar):
Let me know what you think about them both….
I don’t know if your KFC idea is the best one I’ve ever heard …It’s abit like saying being shot by a gun is “A HAPPIER DEATH THAN DROWNING OR BURNING”… but then I can be a total shit sometimes.
Ah, it was originally to do with the notion of how southern values apply to modern society – the demise of the family (yes, VERY pretentious).It’s a hard one to write, the KFC one. I do think it divides people though – as I say, it’s the crappest positioning up there.Hope you liked t’other slide show as well (and the albums, heh).
Just being a shit – but the important lesson is that while a prop has to be motivating to the masses [and the creatives] … if it has no sense of believability, [even if only based on perception] then its chances of success are limited – even if creatively it leads to fresh work.Sure this could have led to an educational based campaign [it certainly would tackle an issue head on] – but the words chosen lacked the energy and freshness that a fast food company needs to sell it’s main asset – convienience.The idea is EVERYTHING and while I get your background thinking, I think the idea wasn’t a true encapsulation of where you were coming from or where you wanted to go.Of course it is easy for me to spout and not offer an alternative, but I hope you take this in the manner it is meant. It’s not to piss you off, but to gently encourage the crafting of the idea …
What was trying to indicate is that I think KFC (and Pizza Hut) has an offering which gives families convenience – there’s something about chicken and the heritage (southern) which leads to a rootsy feel.Basically, what lies within that mass of thinking is basically two thoughts, which are kind of inter-related. Clarity needs to be tattooed on my retinas at times.Energy is writing is what we all strive for – think I’ll have a think about how to better choose my words..
Don’t be too hard on yourself – you’re still sickeningly talented at all this, despite only just starting. Bastard! 🙂