A question for my readership..


Well, I’ve returned from my posting hiatus, and I have a question for the my readers (whomever you are).

I’ve been asked to answer a brief, and i’d be very grateful if the ‘masses’ could provide any insights – I have my own thoughts, but please add your own:

“How can Account Management, Planning and Creative work better together to both develop and sell big communications ideas?”

Breaking the question down, i’d say it’s actually two questions:

  • How can we improve efficiency?
  • How can we ensure that ‘big ideas’ are allowed to flourish/be sold?

Assume the agency in question is part of a big network.

I have my own ideas about this, but i’m going to wait and see what others think before responding.

Thanks in advance.

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