Being thoughtful..
Well, i’ve had a fun week. The Wireless festival was great (I was at the front for DJ Shadow – I highly recommend seeing him live), as was my time in London.
I promised a question in the last post, and here it is, from a real planner no less:
“The most powerful brands are now made by consumers: Discuss“
I’m a bit knackered at the moment, so no thoughts yet, but will try and nail down some thoughts about it in the next few days.
I’m also very interested to hear what others think.
I think great brands have always been made by consumers. We ad people have only fooled ourselves into believing otherwise.
The thing is, these days, you can’t please everybody. If you’re interesting, if you have a loose and complex consistency, they’lll make you into what they want – and they’ll want to share it with others.
The thing is, these days, you can’t please everybody. If you’re interesting, if you have a loose and complex consistency, they’lll make you into what they want – and they’ll want to share it with others.