Category Archive: research

Not all data’s created equal…

The famous class inequality sketch from Cleese and the Two Ronnies. Hello there. I’ve been away for a little bit, visiting the US, so sorry for no posts during the past few months.… Continue reading

Claude Hopkins (or ‘To not know your history is to remain a child forever’)

Horribly misquoted from the great man’s seminal text, but it makes the point. Advertising seems to be the only industry where history is ignored – for example, way before Second Life, HHCL were… Continue reading

A Final Thought (before my holiday starts)

I’m not eschewing research (on the contrary, you can mine some great insights from it), but overly rely on it and you’ll have no idea how to achieve that wonderful magic that communications… Continue reading